Optimising Performance

Coaching for You and Your Organisation


I’m Robert Herring, a performance coach, who helps individuals, teams and organisations to optimise their performance.

What I Do

I work with you, your team or organisation to identify and develop the high leverage psychological, physical and other skills necessary to optimize your performance.

Drawing on my military and competitive sports experience, I use emerging technology, leading edge research and psychometric tools to accelerate your learning and growth.

Find Out More

Optimise Human Performance arrow-right

OHP is about maximizing the potential of individuals to perform beyond what is expected. It’s about possessing, understanding and applying psychological and physical skills.

Build Exceptional Teams arrow-right

The highest performing teams have absolute clarity of purpose around which they organize their efforts, mutually supporting each other, to deliver winning results.

Develop Resilient Leaders arrow-right

Leadership is demanding, all encompassing, and cannot easily be ‘switched off’. By virtue of position, it can also be a lonely place.

Deliver Winning Results arrow-right

Vince Lombardi said ‘winning is a habit’ and Robert specializes in helping individuals and organisations get the results necessary to win.


An avid learner, he is a Fellow of the Chartered Management Institute, a member of the City and Guilds institute and an International Coach Federation Associate Certified Coach. He has an MBA, a Master’s degree in Coaching, is a qualified Personal Trainer, Triathlon coach and Nordic Walking UK instructor. He is a graduate of Defence’s Strategic Leadership Programme and Ashridge Business School’s Higher Management Training.

Robert's Story

100% of people saw the effect on personal performance.

The Optimal Human Performance sections consistently scored really highly – 100% of people saw the effect on personal performance.

I loved Robert’s contribution and thought that breaking up the content with his pieces worked excellently.

Vice President

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