Coaching can accelerate performance and is often the key to unlocking potential at both an individual and team level. It is an activity that can pay the biggest return in helping people achieve their goals. The International Coaching Federation (ICF) defines coaching as “Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”. He uses coaching, sometimes combined with psychometric tools, to deliver sustainable performance improvement at both a personal and professional level for senior leaders and their teams.